Haute Hotels: Designers X Hotel Brands

By: Courtney Gu

Beautiful design is not just limited to fashion - it permeates daily life in every aspect, from home decor to architecture to gastronomy. Fashion and lifestyle go hand in hand. Thus, it should come as no surprise that many designers have expanded into the hospitality industry, lending their talents to everything from the hotel staff uniforms to the interior decor.

Versace for Palazzo Versace Dubai

The Versace name is synonymous with opulence and high fashion, turning up everywhere from rap lyrics to housewares and now luxury hotels. Australia's Gold Coast Palazzo Versace location opened in September of 2000 - the very first of its kind in the world. They even have a new location in Dubai set to open this spring. Versace will be designing the staff uniforms, and the rooms will be outfitted with pieces from the Versace Home Collection. The hotel itself will feature Versace decor including custom-designed Versace vases and carpeting, the perfect setting for a truly luxurious vacation.

David Peck for the JW Marriott Houston

High fashion designer David Peck’s use of vibrant hues lends a refreshing look to the uniforms at the JW Marriott in his native Houston. Peck drew inspiration for the collection from the luxury hotel building itself - an elegant century-old skyscraper. Says Peck of the designs:  “Traditional uniforms can mask individuality so we wanted the JW Marriott Houston Downtown associates to stand out and feel confident.” Peck’s designs are a fresh take on classic silhouettes, incorporating bright colors and bold prints. These unique garments make hotel staff look anything but uniform.

Nicholas Oakwell for the Rosewood London

London is often associated with a preppy chic aesthetic often characterized by wool blazers and tartan patterns. This classy English style manifests clearly in Nicholas Oakwell’s designs for the staff uniforms at the Rosewood London. Renowned British designer Oakwell has created custom looks for the UK’s elite from Bond girls to BAFTA winning actresses, so the hotel staff at the Rosewood are in very good company. Oakwell is known for his incredibly sophisticated couture collections and these uniforms are certainly no exception. The charming designs skillfully mirror the hotel’s distinguished elegance. Each look is impeccably styled and lends an incredibly luxe air to the wearer.


Janie Bryant for the Watergate Hotel

The Watergate Hotel is probably best known for its involvement in the 70s scandal of the same name, but that may very well change with award-winning “Mad Men” costume designer Janie Bryant in the picture. Bryant has been brought on to craft uniforms for the hotel’s staff, creating 35 unique looks for hotel employees that incorporate elements of the hotel including the classic Watergate check print and the Watergate logo. The uniforms are a modern interpretation of classic 50s and 60s style, an artfully polished marriage of the hotel’s colorful past and the Watergate building’s modern design. While “Mad Men” may have ended, Bryant’s legacy lives on in the Watergate Hotel.

Armani for Armani Hotel Milan

One hallmark of a great designer is attention to detail - an aspect that is clearly evident in the Armani Hotel Milan. Giorgio Armani himself painstakingly selected and designed each element of the hotel to ensure a cohesive aesthetic overall. Armani is best known for his sophisticated and sleek designs, and the interior of the Armani Hotel stays true to this without a doubt. No fashion branded hotel would be complete without a place to shop and the Armani Hotel provides exactly that and more with an on-site Giorgio Armani boutique. In addition, the hotel offers a package that includes a personal and private shopping experience, as well as the option to wear Armani’s designs in your Armani Hotel room.

Written by Courtney Gu